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Email Design System.
Your Email Design System acts as Sheppy's guardrails. Your components, your rules. It governs everything that Sheppy can and can't do—so every email is on brand.
Sheppy works with
your email platform.
Connect Sheppy to your existing sending platform or download its HTML output.
- Publishes production-ready templates directly to your ESP.
- Follows your brand guidelines and design system rules.
- Works alongside your existing email workflow.
Sheppy 
Purpose-built
agentic architecture.
The input request is decomposed into structured objectives: audience, purpose, tone, and layout requirements.
The input request is decomposed into structured objectives: audience, purpose, tone, and layout requirements.
The component library, design tokens, and brand constraints are loaded as context. Relevant components are surfaced through intelligent progressive discovery as Sheppy determines what it needs.
Sheppy queries your connected knowledge sources to retrieve the information the email requires. Product data, CMS content, pricing, existing emails, copywriting guidelines, articles, internal APIs.
Sheppy queries your connected knowledge sources to retrieve the information the email requires. Product data, CMS content, pricing, existing emails, copywriting guidelines, articles, internal APIs.
A dedicated retrieval system searches the image library using semantic understanding of both the image content and the context it will appear in.
Personalization, segmentation, and conditional logic are resolved using your platform's native rules and syntax.
Personalization, segmentation, and conditional logic are resolved using your platform's native rules and syntax.
The email is constructed through a sequence of validated operations on the component tree. Each edit is a discrete, auditable action against the component schema.
A dedicated localization agent translates the email content across your configured locales, adapting language and regional content.
A dedicated localization agent translates the email content across your configured locales, adapting language and regional content.
The completed output is checked against the design system's structural and brand rules. Non-conforming elements are corrected before the email is finalized.
Independent review agents evaluate the output against your own custom rules and instructions. Each agent applies a specific review lens defined by your team.
Independent review agents evaluate the output against your own custom rules and instructions. Each agent applies a specific review lens defined by your team.